Aldi USA came to us wanting to rejuvenate their HWY 5 brand. They wanted to modernize their brand while communicating a wicked story that consumers can connect with. Our Creatives conceptualised illustrations surrounding highway romance. They focused on the romantic, lazy, road trips where memories are made, stories are told and people connect. After all, isn’t wine all about connection? Adventurous, classic, vibrant, and oh so dreamy. HWY 5 is all about the journey, not the destination.
Label Design, Illustration