Our Creatives had a lot of fun designing this range. After ideating and conceptualising they brought to life Bakers Corner, a brand that goes against the wholegrain and disrupts the market, aimed towards a younger audience.
The brandmark captures the traditional Chinese colour palette of red and white and uses scripted typography to subtly illustrate the hand-crafted, baked goods range.
The pack designs were visualised with intent. Four wacky, wild, and wonderful islands take the consumer on a visual flavour journey, allowing them to drift off into a daydream, visions of a utopian wonderland.
Aldi China tasked our Creatives to design a new, premium, baked-delights range that kneaded a brand identity (and yes, that pun was intended). They wanted a modern brand that captured the essence and spirit of younger generations and their self-expressive, adventure-seeking character. Introducing, Bakers Corner!
Brand Creation, Packaging Design, Illustration.