• Motorway

The Motorway Method

We LISTEN.. which allows us to create great results! We don’t just guess or assume our client needs, we use our unique Motorway Method which is proven to break new ground for brands and open up exciting creative possibilities that may never be uncovered through traditional design processes. What a wonderful thing to have the choice to pick and choose what your brand needs.

With over 21 years experience in the brand design arena we can weave our magic to create, strengthen or rejuvenate a power brand.

1. Motor Mapping

• Brand Audit
• Brand Analysis
• Category & Industry Research
• Category Immersion

2. Motor Fit

• Brand Positioning
• Brand Personality
• Story & Communication Strategy

3. Motor Wordstorm

• Brand Naming
• Sub-Brand Naming
• Brand Tone of Voice
• Copywriting
• Romance Copy

4. Motor Brandstorm

• Imagination Sessions
• Initial Ideation
• Territory & Concept Development
• ‘PENCIL’ Sketches
• Inspiration Boards
• Brand Tone of Voice
• Packaging Design
• Brand Identity Design
• Corporate Identity Design

5. Motor Creative

• Computer Generated ‘Virtual’ Packaging Renders
• Finishing & Substrate Exploration
• On-Shelf Reviews
• Test Market Research

6. Motor Genesis

• Channel Engagement Management
• Packaging Mock-Ups & Prototyping for Presentation
• to Brand Owners, Brand Managers and Marketeers
• Full Presentation

7. Motor Development

• Design Review & Approval
• In-Store Compliance
• Photography (OUR OWN STUDIO)
• Location Photography
• Food Styling
• Product Styling
• Model Management

8. Motor Production

• High Resolution Print Ready Files and QA
• Image Manipulation
• Image Retouching and Composition
• Product Information Management
• Regulatory Compliance
• Food-Safe Compliance Checking
• Packaging Mock-Ups for TVC, Print Ads and Digital Marketing

9. Motor Hero

• Master Brand Asset Guidelines / Tool Kits
• Master Visual Identity Standards Manual
• Brand & Portfolio Architecture

10. Launch / Motor Brand Activation

• In-Store Theatre
• Point of Sale
• Print Advertising
• Social
• Websites
• Marketing Materials
• The Launch

11. Motor Monitor

We become your Brand Custodians. Continuing to monitor your brand relevance We’ve got your back!