We are MOTOR
MOTOR BRAND DESIGN

We are a F*&%ing Sh!t Hot Creative Agency
.…And after 25 years in the creative industry, how do we continue to deliver for our clients in FMCG branding and packaging? Time and time again?
Let’s break it down to three words…
Strategy. Creative. Accelerate.

Strategy

At Motor, we are really good listeners. We never miss a thing in the briefing session. Promise. Next, we deep-dive into competitor analysis, FMCG category trends, and packaging design insights to guide strategic direction.
This key information powers your brand positioning, shaped by target markets, your distinctive selling proposition (DSP), tone of voice, brand story, and personality. Brand, brand, brand. It runs through our veins and is the foundation behind any product or business. We don’t just do brand identity - we make it matter.
How can we position your FMCG brand ahead of the game?

Creative

Or as we like to call it, the Imagination phase.
Ideation sessions have no rules. Our Creative Team are magicians. Maybe even bloody geniuses… They’re also global award-winning packaging designers.
Our concepts? They’ll blow your socks off - from retail packaging to full-blown consumer brand campaigns.

Accelerate

We succeed for our clients because of our Motorway Process™.
25 years of refining this beast has built a streamlined creative workflow that doesn’t just meet deadlines - it smashes them.The Motorway drives distinctive branding, refreshing design outcomes, and results that win in market - whether you're launching a new food brand, refreshing an old one, or needing a packaging revamp that actually works.

As four-time global creative award winners (Vertex Awards - Global Creative Agency of the Year), we’re pretty comfortable on the world stage.
In 2025, we picked up two shiny wins at the World Brand Design Society Awards. Yeah, that's a shelf full.

Our DSP is ‘Refreshingly Upfront’.
What the fuck does that mean?
It means: No smoke. No mirrors. No agency wankery.
Just honest conversations, bulletproof ideas, and real momentum for your brand. We work with clients around the world - big, small, household and challenger.
We help emerging food and beverage brands punch above their weight.
We help established CPG players stay two steps ahead.

Don’t be Mediocre. Make Shit Happen.